Marketing & Communications Intern - AARP Member Benefits

AARP is a nonprofit, nonpartisan organization, with a membership of nearly 38 million that helps people turn their goals and dreams into 'Real Possibilities' by changing the way America defines aging. With staffed offices in all 50 states, the District of Columbia, Puerto Rico, and the U.S. Virgin Islands, AARP works to strengthen communities and promote the issues that matter most to families such as healthcare security, financial security and personal fulfillment. AARP also advocates for individuals in the marketplace by selecting products and services of high quality and value to carry the AARP name. As a trusted source for news and information, AARP produces the world’s largest circulation magazine, AARP The Magazine and AARP Bulletin.

Reporting directly to the Director of Member Benefit Communications, the Intern will be responsible for assisting with execution of multiple projects through partnership and coordination with peers and leaders in other departments.

 Summary Statement:

The intern will be responsible for assisting in the development and execution of a range of marketing tactics that seek to improve member onboarding, engagement and retention by effectively welcoming members and communicating the value of AARP through cross-channel campaigns.  The position will primarily support the benefits communication/marketing needs of the team.

Closely integrated within the  Member Benefits Communications and Onboarding team, this position will ultimately perform work related to:

1.   Support development of new Member Benefits Application site as needed

2.   Helps analyze web metrics for monthly reporting needs for dissemination to internal stakeholders. Performs analysis of data.

3.   Reviews competitive analysis tools to help establish baselines of the online environment.

4.   Explores opportunities to use emerging technologies to help expand member access to products and services.

5.   Works with team to support member benefits campaign development, execution, tracking and optimization in digital communications and online and offline marketing channels, as needed.

6.   Helps prepare presentations, summaries and reports for internal use. Provides research, data and analysis to ensure efficient and effective web marketing and communications, internally and externally.

7.   Support other online on-boarding campaign elements: partners with the internal web and email teams to:

• Measure, test and optimize the online confirmation and membership activation experiences to increase .org registration and benefit awareness/engagement with new members.
• Drive the strategy & optimization of the membership email confirmation experience to successfully educate and engage new members.

8.   Works with team on Member Benefits Materials: assist with the creative development and execution of various campaigns and tactics aimed at increasing awareness and engagement with member benefits.

9.   Support projects, as needed, where we are collaborating with the AARPx (customer experience) team.

10. Assists with various other projects, as required.

All work streams will require:
 

• Ability to critically review and prioritize online business needs with the end-user web experience.
• Focus on client satisfaction and quality service.
• Assist in all phases of assigned projects, including day-to-day operations.
• Follow established procedures in analyzing situations and completing tasks.

• Effectively manage own time and prioritize projects to meet all production deadlines.
• Demonstrate world-class cultural attributes and behaviors in all interactions.
• Strong partnership with internal business units, channel owners and outside agencies to support development, launch and optimization of campaign components.
• Develop briefs and deliverables, including business and technical requirements.

Support measurement and reporting plans, working with Business Analytics team to ensure necessary business case development that meets objectives.

Interns must be currently enrolled in a degreed graduate program at an accredited college or university. Marketing and/or Communications majors with an emphasis on online, digital, web or marketing research, and/or a related discipline are highly sought and are encouraged to apply.  

AARP also considers non-traditional interns who are looking to re-enter the workforce or change careers. This may include those who have previously graduated college and are now enrolled in a continuing education program.

• Must have strong oral and written communication skills and excellent presentation skills;
• Must be able to work independently and to manage projects in a timely manner;
• Must be a self- starter, excellent initiator;
• Foreign language spoken is nice to have (prefer Spanish);
• • Proficiency in the Microsoft Suite, including Word, Excel and PowerPoint;
  • Strong organizational skills and ability to meet high standards for quality and accuracy;
  • Ability to handle multiple tasks in a fast paced environment and have sound business judgment in project prioritization;
  • Ability to work both independently and in a team environment.

  To Apply for this Opportunity

  1.    Click APPLY to complete the online application and submit a current resume in response to this posting;

  2.    Attach a copy of your transcript detailing the number of accumulated credits and your current GPA (a minimum GPA of 3.0 is required);

  3.    Be prepared to submit two letters of recommendation; which can be from a college or university professor or a manager who is familiar with your work (please note that we cannot complete the hiring process without these references)

  4.    Be prepared to submit writing samples, if required for the position